MSMK6082: Brand Strategy

2 Credits

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

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A Average (3.878)Most Common: A (77%)

This total also includes data from semesters with unknown instructors.

60 students
FDCBA

  • 5.38

    /6

    Recommend

  • 5.44

    /6

    Effort

  • 5.39

    /6

    Understanding

  • 5.44

    /6

    Interesting

  • 5.28

    /6

    Activities
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